With the turning of a calendar comes a fresh set of New Year’s resolutions. You may wonder if the motivation behind making resolutions is still strong and whether people actively still work towards them. The answer to both of these questions is an enthusiastic yes! Many Americans remain rooted in the “new year new you” motivation that January brings and align their health and wellness resolutions with those motivations. A recent study found that over one-third of Americans surveyed will make resolutions (38%) this upcoming year. The most common resolutions are focusing on improving physical health (41%), getting more exercise (45%), and eating healthier (40%).1 These goals all point to individuals who are looking to focus more on their overall health and wellness, and are therefore looking to retailers like you to help them succeed.
One of the top global consumer trends of 2026 reported by Innova Marketing Insights will be how to achieve vitality and longevity. Among individuals’ top concerns when it comes to this trend are sleep, weight, and energy. After all, vitality and longevity don’t only mean how long you’ll live, but how healthy you’ll stay as you age. And sleep, weight, and energy are three vital aspects of that long-lasting health. Though younger and older generations are reported as having differing health priorities—like physical fitness, mobility, looking fit, and keeping an active mind—there’s one that they do share: preventing disease.2
It could be argued that health and wellness are more important to individuals than ever before. The wellness industry is at an estimated annual spend of $500 billion in the US alone.3 This continued focus on health and wellness brings with it a great opportunity to align your inventory with what shoppers are looking for as they prepare to better themselves in the new year. Stock your shelves with products that support new year new you resolutions and consumers’ current priorities along those trends. Not only will you see an increase in sales, but customers will begin look to you as a trusted source of wellness products when you have just what they’re needing to help support their goals.
Position home health gifts as a way to help people accomplish their new year’s resolutions. When you’re stocking your store, think about the things that your customers will plan on using in 2026 to focus on their health.
For the individual who’s resolute on taking their medications or vitamins regularly, stock your shelves with a variety of pill organizers. These will help customers with medication adherence or remembering to take the vitamins associated with their overall health goals. Pill organizers are one of the more popular items in the home health industry, and stocking an assortment for different needs will help customers realize they can rely on you for your variety of products.
For the one who has travel goals, include travel options for keeping their health routine in check on the go, like travel pill pouches. You can also carry nausea-reducing wristbands for the travelers who may suffer from motion sickness. Travel wristbands for nausea use natural acupuncture pressure points to relieve nausea from flying, boating, and driving.
For the one who’s upping their exercise game, having hot/cold packs, compression wraps, support straps, and therapy braces will help support exercise recovery.
For those who are focusing on better sleep for better health, items like earplugs and sleep masks can help them work towards more restful, uninterrupted sleep, especially when they’re doing so away from home or in noisy environments.
For those who want to be ready for minor injury or illness, more common home health items like bandage scissors, medi-scope, hot water bottle, nasal aspirator, and hot/cold eye mask are great to have on hand to be ready to relieve pain and promote healing at home.
Position Home Health Products Strategically
More than just carrying these products on your shelves, make them easy to find and promote them well. Make medication management tools and other home health basics front and center, or near high-traffic areas, to remind customers of their new year new you goals.
Consider bundling items to support specific goals. For the consumer ready to take medication management seriously, bundle a daily pill organizer with an oral syringe and a pill cutter. For the mother resolute to have a home health kit ready at all times for her family, combine a hot/cold pack with compression wrap and neti rinse. Bundling items like this positions your store as a leader who has solutions for consumers’ needs at the top of its mind.
More than anything, realize that the “new year new you” saying is more than just a trend. For the consumer who’s making New Year’s resolutions, it’s about goals that will help make them a better, healthier person. For your store, it’s an opportunity for growth while showing your customers that you’re there to support their goals. Bringing together the right mix of home health products and presenting them in a way that highlights them will turn first-time shoppers into loyal customers who trust you to have what they need on hand. Make this season your best yet by feeding into the needs and resolutions of the ones who will be counting on you. Help your customers be ready to tackle their new year’s resolutions and be a part of creating a healthier community.
While only 10% of people in the survey mentioned earlier said that they felt very good or great about 2025 as a whole, 49% said that 2026 will be their year.1 Help support their excitement and their motivation with products that will help them reach their New Year’s goals.
References
1. New York Post Millennials most likely to make 2026 resolutions over other generations: survey. https://nypost.com/2025/12/08/lifestyle/millennials-most-likely-to-make-2026-resolutions-over-other-generations-survey/
2. Innova Market Insights Global Consumer Trends 2026 for Food and Beverage. https://www.innovamarketinsights.com/trends/global-consumer-trends-2026/
3. McKinsey The $2 trillion global wellness market gets a millennial and Gen Z glow-up. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/future-of-wellness-trends
