In recent years, there has been a noticeable widespread shift in consumers prioritizing health and wellness. This creates an opportunity for you to meet a growing need. As consumer behaviors and expectations evolve, so must the retailers they turn to to support those needs. As we celebrate our 50-year anniversary, we recognize that we’ve had to do just that—evolve and adapt—as we deliver simple yet essential healthcare solutions. From moving online with the use of the internet for e-commerce to expanding product lines to help solve consumers’ needs, we’ve combined expertise with a customer-focused vision to meet our consumers and retail partners where they’re at. We are proud to have become a legacy company that is trusted by pharmacies.
Since our founding, we’ve aimed to simplify at-home wellness to become our customers’ first choice for trusted self-care solutions. Through the decades, we’ve had to adapt, evolve, and acquire to continue to be the solution consumers need and the partner retailers trust. We pride ourselves on learning and developing, in an effort to empower families with practical health and wellness solutions. It’s been a necessity of the shifting and growing market.
The pharmacy and drug store market has continued to grow, with projections that those numbers will only continue to increase. Between 2021-2028, the U.S. pharmacy market is expected to grow at a compound annual growth rate (CAGR) of 6.3%, and is expected to surpass $850 billion by 2028.1 The aging population, a renewed focus on healthcare, and increasing costs of healthcare in general are three big factors contributing to that growth.
As healthcare spending continues to rise in the U.S., we need to have our consumers’ backs and show them why we have the right solutions for them. Convenience and affordability continue to be top of consumers’ minds.
A Legacy Company Trusted by Pharmacies and Consumers
We offer a wide range of products, from medication management to eye and ear care to home health solutions. As we celebrate our 50-year anniversary, we’re proud to look back and see how far we’ve come. We have always strived to be a brand that our retail partners and consumers alike can trust. We’ve worked hard to build a portfolio of brands and reliable, effective products that are tailored to the needs of today’s consumers.
Medication management. A comprehensive assortment of easy-to-use products like pill organizers, pill cutters and crushers, medication containers and pouches, and travel solutions, all to help consumers stick to medication adherence.
Eye and ear care. A variety of styles and materials of earplugs help with noise reduction and hearing protection, while lens cleaners and eyewear repair kits help ensure your eyewear is in top shape to support your eye health.
First aid basics. Finger splints, medicine droppers, hot/cold therapy packs, and compression wraps are a few essential at-home healthcare items to keep in a wellness kit for pain, comfort, and recovery.
Evolving to Consumer Needs
Adapting to the market is a key reason why we’re here celebrating our 50-year anniversary and one that retailers should keep top of mind. Meeting consumers where they’re at means first understanding their lifestyle needs. Today’s consumers are more informed and rely on reviews than ever before. This means listening to their needs and pain points and offering solutions to those problems.
When we see the opportunity, we take advantage of creating products that solve consumer needs. One example is with our medication management tools. We have dozens of options when it comes to pill organizers because people have different needs based on their medication or vitamin routines. Whether they take medications one, two, three, or four times a day, we have solutions for that. If they need medications while traveling, or if they need a solution that takes dexterity into account, we have options for that. Another example is our new HEAR Hush Hoops product. These earplugs have a unique design that fits snugly for maximum comfort—something consumers told us they were missing with other earplugs. In addition, our newest acquisition is with Equadose and its pill cutter. The brand was originally founded by two consumers who were determined to solve their own healthcare need—saving money on prescription medications. Since then, the product offerings from Equadose have expanded. Innovation is at the core of our business, and that begins with listening to the needs of the end user. When it comes to keeping up with market demand, it’s important to have a partner you can trust. Our brands like Ezy Dose, Flents, and Equadose have become trusted by pharmacies for their reliability and customer satisfaction.
There’s so much that goes into at-home healthcare, whether it’s caring for kids, elderly parents, or oneself. Our goal has always been to make providing care a little easier by offering simple, effective health and wellness products. A few of our core values are collaboration, accountability and respect, and we believe that has helped us remain focused on the needs of consumers and become a dependable resource and a legacy company that families and retailers can trust to deliver value. Our brands are backed by decades of expertise and are designed to bring medical-grade quality to consumers’ daily routines.
With that, we’re looking forward to providing those solutions and partnering with retailers for the next 50 years and beyond. We’ll continue to focus on ways to help make healthcare a little easier, in ways that benefit both consumers and our retail partners. For customers who are looking for better sleep, an easier way to manage medication, to stocking a wellness kit with personal care must-haves, we’ll get you covered and your shelves filled. Let us help you stay ahead of the curve.
References
1. Fortune Business Insights U.S. Pharmacy Market Size, Share & COVID-19 Impact Analysis, By Type. https://www.fortunebusinessinsights.com/u-s-pharmacy-market-106306
